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Rebuy art direction (interim)






Creative direction

Rebuy is a German recommerce company that believes in circular living, buying and selling used products to help being committed to the environment and changing consumer behaviour.

The challenge: in 2021 they hired a new brand team to take the lead into giving Rebuy a clear identity to communicate the values of the company. 


While I was setting up the team, on-boarding, setting up processes and working on the brand creative identity, the business needed to keep running, so for the time being we set up some high-end product photography to use on social media and sales campaigns until we had the final look and feel for the brand. This helped test trends, what could work with our target audience and to learn for future productions.  

Credits for production:  Studio Nana GmbH Berlin

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