Rebuy campaign

Creative direction, strategy.

The opportunity to create a fully in-house campaign came in June 2021. My role as a creative lead working with an art director from my team was to create the concept, key visual, production and communication through different channels. 

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The process started with finding a USP to communicate and leverage on top from the competition. I quickly realised Rebuy had more warranty time than any other e-commerce and took this concept to set up the “Nothing is really new” to give the assurance to our clients that refurbed products are as good as a new one, and we believed in it with an extended warranty. 

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My role as creative lead was to liaise with internal stakeholders and secure the budget for our channels.

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After this I lialised with every channel owner to see what they needed from us to communicate in the best way. This was the best performing campaign during my time at Rebuy with a budged of 40K eur.

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