Rebuy brand identity
Creative direction, strategy, design
Rebuy is a German recommerce company that believes in circular living, buying and selling used products to help being committed to the environment and changing consumer behaviour.
The challenge: in 2021 they hired a new brand team to take the lead into giving Rebuy a clear identity to communicate the values of the company.
My role as creative lead was to liaise with external partners to create the new Rebuy brand logo and later to roll it out and create the entire guidelines with the creative team in-house.
From a new logo, to new creative identity, we rolled it out for all the different channels needed for marketing, product and employee branding.