Lukas Podolski x Rakuten

Creative direction, strategy, design.

Rakuten is a Japanese brand that started as e-commerce in Germany back in 2007. In 2018 the HQ decided to partner with soccer player Lukas Podolski to increase brand awareness within the German audience.

The challenge: this was the first collaboration project between Rakuten and a brand ambassador. We set a campaign with him to promote the busiest time of year in sales while having an emotional message that was shared with Lukas.

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My role as creative lead was to liaise with Lukas management, external and internal teams. 

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I set up the initial briefing and concept for each campaign during our partnership and made sure the assets were working for us as a company and for him as a prominent person. 

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